Unbeknownst to most pop culture consumers, members of the elite popular media are in possession of exceptional powers of discernment that permit them to identify a particular pop culture phenomenon and expose the often hidden or obscured meaning behind the seemingly straightforward message presented.
That’s how the press was able to alert everyone that the low-budget indie movie Sound of Freedom was actually a QAnon conspiracy flick that failed to depict a strictly factual and dispassionate account of the problem of child trafficking in favor of a more dramatic and sensational rendering of the subject. Because why would a Hollywood movie take such liberties?
Then these remarkably observant media scribes succeeded in identifying an obscure country song that had slipped under their radar for several months and exposed it as a dog whistling call to violence.
While all this was happening, most of us probably didn’t realize how this song and this movie were dividing our country. If not for the heads up, fast action of the elite media, these pop culture hits had the potential to literally tear our nation apart.
Now along comes the latest viral sensation that is not only sweeping the nation, but also pitting neighbor against neighbor. “Rich Men North of Richmond: The hit song that has divided the US” a BBC headline proclaims. Despite sensing a palpable tension in the air almost everywhere I go, I’ve been unable to put my finger on the source of unease that seems to be gripping the nation these days, that is until this informative article enlightened me. Sometimes it takes an astute observer of American culture from across the pond, like journalist Caryn James, to alert someone to what’s going on in their own backyard.
Although I’d heard the Oliver Anthony song a few times and seen the video on YouTube, I was unaware of the hidden meanings, the imperceptible dog whistles and the mysterious circumstances surrounding the song’s creation. I just thought the country hit was the product of a poor, rural, working-man, pouring his heart out about his economic struggles and laying the blame for his troubles at the feet of the rich and politically powerful.
Once again, I’ve been royally duped. As Eric Levitz of New York Magazine points out, the song conceals some subtle racism that can’t be recognized unless you have ears to hear. The line “people like me and people like you” to the untrained ear would undoubtedly refer to folks who work for “bullshit pay,” like Oliver Anthony himself. The overworked and underpaid clearly seem to be who the song is for and about. Not so, says Eric Levitz, there is something far more sinister at play here. Levitz writes, “The sphere of the virtuous that includes Anthony and his target listener might not be racially defined…. But it is not unreasonable to wonder whether a color line divides those who deserve more to eat from those who deserve less, at least in the song’s account.”
Again, I’m made painfully aware of my shortcomings as a music listener and consumer of popular culture. Rather than give the song a direct and reasonable interpretation, I should instead engage in some “not unreasonable” speculation about what the songwriter actually means, despite the songwriter’s failure to provide any reference that would push the listener toward a “not unreasonable” conclusion. Therein lies the power of the elite media scribe. They possess remarkable abilities to intuit meaning where it has been so thoroughly obscured as to render it invisible to mere mortals like me.
Staying with “not unreasonable” interpretations for a moment, take another clairvoyant like Matthew Cantor of The Guardian. He points out that Rich Men North of Richmond punches down because of one strange line that seems to call out welfare recipients. Media professionals like Cantor always know which direction the blows are flying. Nevermind the song title and the clear references to the rich and politically powerful, for media elites like Cantor, the song is an anthem to beating up on 300 pound welfare recipients.
Additionally, Cantor, as well as a number of other elite journalists, seem to have a problem with Oliver Anthony “punching down” on mega-rich, now deceased pedophile Jeffrey Epstein. “Still, a reference to politicians ‘looking out for minors on an island somewhere’ – apparently a reference to Jeffrey Epstein’s ties to elite figures – has also prompted speculation that Anthony could be nodding to QAnon, the far-right conspiracy theory positing that Democrats and Hollywood stars are drinking the blood of children,” Cantor writes.
Inside each of these media clairvoyants, a QAnon alarm goes off everytime the subject of child trafficking, or the name of a known child trafficker is invoked. Legions of right-wing bobble heads nodding to QAnon suddenly appear in their imaginations. “‘Rich Men’ also nods to conspiracy theories and grievances that are deeply rooted in far-right circles. (QAnon believers often cite Epstein as proof that a global cabal of elites has been trafficking children.)” The preceding nod is brought to you by Anne Branigin of the Washington Post.
Clearly, my critical thinking skills are desperately in need of recalibration. What I would interpret as a fairly straightforward populist protest song is actually a racist, QAnon conspiracy drenched beat down of the poor. Presently, I’m not even going to touch on the astro turf conspiracy posited by these media elites that claims Oliver Anthony is not organically grown, but rather an artificial construct, the creation of right wing media figures like Matt Walsh or Ben Shapiro or some other mustache twirling conservative working behind the scenes.